How to Take Care of Bleached Hair and Fix Damage

Bleached hair is a statement.

Take care of bleached hair, and it can look shiny and healthy. How do I know? I’ve been working with hair for over 35 years. In my experience, taking the time to think about how to take care of your bleached hair pays dividends. Yes, it needs a little bit of extra care and attention. But, let me reassure you the results are worth the effort.

You may be looking for best hair mask for bleached hair or, you may be wondering how to fix hair damaged from over-bleaching. Perhaps you want to know how you can get your bleached hair looking shiny and feeling healthy. However you’ve found us, we can help.

Restore Shine

How To Take Care of Bleached Hair

I think a good starting point in working out how to take care of bleached hair is to think about the impact of styling or colouring treatments. Here’s why. My philosophy is that for *your* hair to look its best we need to put back what we take out.

So what do I mean by that? Well, the process of chemical treatments is drying for your hair. That means if we are reducing the moisture levels by bleaching hair, this is ‘taking out’ moisture from your hair.  In this instance, ‘putting back’  is all about restoring moisture to your hair. That’s why a deep conditioner like Restore and Shine Hair Masque is essential for bleached hair.

In this blog, I’ll be sharing my tips on how to take care of your bleached hair plus, amongst other things, offering some advice on how you can deal with frizz and breakage and achieve shiny hair.

Deep Conditioner for Bleached Hair

Table of Contents

    1. What happens when you bleach your hair?
    2. How can I add moisture my hair after bleaching?
    3. Bleached Hair : Tips for Deep Conditioning
    4. How Can I Add Moisture to High Porosity Bleached Hair?
    5. How can I Prevent Breakage of Bleached Hair?
    6. How can I get my Bleached Hair Healthy?
    7. How do you Make Bleached Hair Shiny?
    8. Is Argan Oil good for Bleached Hair?
    9. How can I repair Bleached Damaged Hair?
    10. Why is my bleached hair breaking off when wet?
    11. Can you bleach over bleached hair?
    12. Does bleaching damage your hair forever?
    13. Why has my bleached hair turned yellow?
    14. How long does it take for bleached hair back to normal?
    15. How do I make bleached hair soft and silky?
    16. Is it normal to lose hair after bleaching?
    17. About the Author

What happens when you bleach your hair?

Bleached Hair can Feel Dry and Brittle

  • Hair is treated with a chemical (bleach) to open the hair cuticle.
  • The bleach destroys the natural pigment of the hair.
  • The dark pigment disappears, and, bleached blonde is the result.

It’s worth knowing a couple of things about the structure of the hair. Firstly, the outer layer of the hair, the cuticle is made up of tiny scales. Secondly, those scales are there to protect your cortex, the centre of your hair which holds moisture.

Therefore, whenever we open the hair cuticle, the cortex loses moisture. Unfortunately, that does mean bleaching your hair can leave it feeling dry and brittle.

Here’s a little test for you. Try taking a small section of hair between your thumb and finger; feel the texture of your hair.

If your hair feels slightly rough to the touch, then it needs moisture. Conversely, hair that has moisture has a slippery, silky texture.

So, if you’re not feeling that slippery, silky texture, I’d like to reassure you at this point that you can achieve it. You know what? It does take some commitment. But, in my experience, it’s worth the effort.

Come on!! Who doesn’t want soft, shiny bleached hair??

How can I add moisture to my hair after bleaching?

So, as we’ve already discussed, chemical processes reduce the moisture in your hair. However, there’s something I need to let you know; bleaching is harsher than other colour treatments. Why? Because, by completely removing the pigment, your hair becomes more dry and brittle.

My simple but effective mantra when it comes to hair care is hydrate, hydrate, hydrate, and quite frankly it hasn’t failed me yet!

Start treating your bleached hair to a deep conditioning hair mask NOW to restore much-needed moisture.

My exclusive formula, Restore and Shine Hair Masque is a deep conditioning hair mask developed in my hair salon. It’s my go-to product and, used weekly it restores moisture and shine to hair.

Follow my bleached hair tips below to add moisture to your hair and discover how you can ditch dry, brittle hair for soft, silky hair.

Add moisture to bleached hair

How to Take Care of Bleached Hair: Tips for Deep Conditioning

  • Deep conditioners are not a one-off event, especially for bleached hair.

So, the best analogy I can give is your skin. Do you moisturise your skin every day? I’m guessing that the answer for most of us is, yes. Similarly, we wouldn’t skip moisturiser because our skin doesn’t feel dry. Because we know that if we stop, it will become dry.

It’s the same for hair, except most hair doesn’t need moisture every day. But, it does need moisture on a regular basis. For bleached hair, I recommend treating it with a deep conditioner once a week every week.

  • It’s best not to overload bleached hair with too much deep conditioner or hair mask at once.

Chances are your hair is more porous as a result of bleaching the hair. Because porous hair soaks up moisture easily, sometimes it might feel that no matter how much product you use, it’s never enough.

I know it can be tempting to keep layering on deep conditioner. But you know what?  Getting the hair into great condition does take time and patience.

That means little and often works best.

  • A good way of applying Restore and Shine Hair Masque is to work up the product in the palm of your hands first.

Warming up the product can give you an even spread on the hair. Gently layering the product on your hair and leaving for a couple of hours gets the best results every time.

Do this every week to see how this effective treatment can restore shine and health to your bleached hair.

How Can I Add Moisture to High Porosity Bleached Hair?

Because bleached hair is more likely to be porous, if you don’t keep on top of the moisture, it can become frizzy. Because hair, when it’s crying out for moisture, tries to soak up moisture from the atmosphere. That’s when frizz happens.

So, if your hair is prone to frizz, you probably already know that damp or humid environments are not your hair’s best friend!

Follow my tips below to combat frizz in porous hair…

How to get rid of frizz and add moisture to porous bleached hair.

Bleached Hair Tips

Make a regular commitment to deep conditioning. Bleached hair needs your time and attention.

Hey, I know that can feel demanding, but, the results will be worth it when you show off your blonde-bombshell, frizz-free locks.

  • The secret for porous hair is not to apply too much product at once. Trying to load up your hair with lots of deep conditioner at once is a waste of good product! Your hair can only absorb so much moisture at any given time.

For example, Restore and Shine Hair Masque comes in a 200ml jar.

Typically, I’d recommend using around 10ml for each deep condition; a little more for longer hair and a little less for shorter hair.

So, you can work on the basis that you’ll get on average 20 uses out of a 200ml jar of Restore and Shine Hair Masque.

  • By using a deep conditioner or hair mask regularly, you can build moisture over time.

Keep doing it, and you’ll notice you need less product as your hair improves in condition.

But like your skin, just because it’s in good condition, it doesn’t mean you can stop.

Keep treating hair to maintain the moisture and condition.

  • With Restore and Shine Hair Masque, I recommend leaving it on bleached hair for as long as possible.

You can leave it on for 10 minutes and get good results. But, if the hair is crying out for moisture, giving your hair more time to soak up the nourishing ingredients makes a big difference.

You can leave it on for a couple of hours or even overnight if that works for you.

NB If you are using other products, check the manufacturer’s instructions before doing this.

How can I Prevent Breakage of Bleached Hair?

Prevent Bleached Hair Breakage

Breakage is a common problem when the hair has been over-bleached. It’s probably worth clarifying what I mean by over-bleaching. When bleached hair has regrowth and the roots start to show, apply bleach at the roots only.

If you keep layering the bleach on top of already bleached hair you are over-bleaching the hair and there are two problems with this.

Firstly, at best it will become excessively dry. Secondly, and at worst, it will start to break.

Prevention is always better than cure so here’s how to avoid breakage of bleached hair

  • Always, get your hair done by a professional. You may save some money by bleaching your own hair but, honestly, it’s so easy for it to go wrong.
  • Excessive heat can be too much for bleached hair. I’m not saying you have to ditch the hairdryer, but the straighteners are a big no-no for bleached hair. The hair is already vulnerable so my advice is to keep heated styling to a minimum.
  • Choose a shampoo for colour-treated hair. They are designed to be gentle on colour or bleaching, as well as adding moisture to the hair.
  • Be gentle when you wash and condition your hair. A firm but gentle pressure applied to the scalp works best. Handle your hair like it’s a piece of silk.
  • Bleached hair will need moisture in between hair mask treatments so remember regular conditioning is essential and you should always follow shampoo with conditioner.
  • Try leave in conditioner to give hair an injection of moisture and to give the hair some protection during styling.
  • Get regular trims to keep on top of dry ends. Bleached hair, no matter how dedicated you are to your weekly deep conditioner, will inevitably get dry at the ends. Allowing them to linger will lead to split ends and breakage if you don’t keep them in check.

Add Moisture and Shine to Bleached Hair

How can I get my Bleached Hair Healthy?

This is a question I get often, and the truth is, all of the above.

However, I’d also like to share some of my favourite hair-loving ingredients with you.

There’s a whole lot of noise out there about the ingredients you shouldn’t use in your hair. For example, silicones and alcohol denat, and, I agree they can be drying for bleached hair, so I don’t include them in my product range.

However, I LOVE to shout about some of our favourite ingredients, the ones that work hard to add moisture and bring hair back to a healthy condition.

How to get Bleached Hair Healthy

Here are my top 5 ingredients for keeping Bleached Hair Healthy

Pro Vitamin B5
  • I think pro vitamin b5 is the superhero of healthy hair ingredients. It’s proven to get moisture to the core of the hair which is essential for bleached hair.

Remember what I said at the beginning? Bleaching hair opens the cuticle and destroys the pigment, which, in turn, can leave hair dry and brittle.

Well, pro vitamin b5 to the rescue! It can penetrate the cuticle and get moisture right to the core of the hair.

  • By adding moisture in the core of the hair, you can increase hair elasticity and avoid breakage.

If, you haven’t come across the phrase hair elasticity before I recommend taking a look at my blog on the subject. I’ve added it to the recommended reading list at the bottom of this page.

  • Glycerin is a sweet treat for any hair. I think we’ve established that bleached hair needs moisture!

Well, glycerin prevents moisture loss, so it works in partnership with pro vitamin b5 to maintain the moisture levels in hair whilst fighting frizz at the same time.

A sort of Robin to Pro Vitamin’s Batman if you like!

Cetearyl Alcohol
  • Cetearyl alcohol is a fatty alcohol and not to be confused with ethyl alcohol (alcohol denat).

As a natural fat, if you were to rub it between your fingers, it would have a creamy texture.

It’s an emollient in skin care because of its ability to soften and smooth. I use it in hair care to soften and smooth the cuticle.

When hair is bleached, the cuticle becomes rough.

Cetearyl alcohol helps to smooth and seal the cuticle, helping to lock in moisture and add shine.

  • Avocado is a powerhouse ingredient for hair. It contains oleic acid which helps hair to retain moisture and makes hair easier to detangle.

You may have noticed that bleached hair becomes tangled more easily.

So products containing avocado are a fabulous choice for bleached hair.

Help Bleached Hair Hold on To Moisture

Vitamin E (Tocopherol)
  • Vitamin E is a natural conditioning ingredient; an anti-oxidant that supports healthy hair. Adding nourishment to dehydrated locks it smoothes and shines hair.

You can find all of the above ingredients in my Restore and Shine Hair Masque.

I spent several years developing this deep conditioner in my salon and having used it on hundreds of heads I can say it’s the best deep conditioner for bleached hair that I’ve ever used.

It adds moisture, gets rid of frizz and improves the shine and elasticity of hair. Every bleached-haired beauty’s dream!

How do you Make Bleached Hair Shiny?

How to Make Bleached Hair Shiny

If you’ve been bleaching your hair for some time, you may feel like it will never shine again but, it is possible to get your shine back.

Paying attention to moisture and following these simple steps will help to make your bleached hair shiny.

  1. Regular shampooing and conditioning. For most people, 2 to 3 times a week. If you want shine hair has to be clean.
  2. Use a leave in conditioner for styling. Choose our Glossy Mist for maximum shine.
  3. Keep heated styling to a minimum. Get as much water out of your hair as possible with a towel before you use the hairdryer. Use medium heat on the hairdryer and finish with a blast of cool air to set your style.
  4. Use Restore and Shine Hair Masque every week to maximise moisture.
  5. Give your hair a spritz with leave in conditioner spray in between washes.

Is Argan Oil good for Bleached Hair?

Yes, is the short answer. But I think application matters. Using oils on any hair can be challenging. When applying any oil to your hair, there are three things to watch out for:

  • Use too much oil and, it will overload the hair, riding up to the roots, leaving them greasy and clogged.
  • Oil applied directly to hair can attract dirt from the atmosphere, leaving it dull.
  • A build-up of oil can be challenging to get out of the hair. Sometimes you have to do several shampoos to get rid of oil build-up, which defeats the object of doing it in the first place.

Argan oil is rich in Vitamin E and, its benefits for hair and skin are well-documented. However, if you’ve struggled with using oils on your hair, and if any of the points above are familiar, you’ll understand why the application is critical.

I use Argan Oil in my exclusive styling range. I believe that including it in a product formulation is a more effective way of applying it to the hair.

So I’ve developed formulations that include Argan Oil, but the final products are lightweight and free of build-up.

Our styling range is applied using a super-fine mist spray, making application easy.

Applying Argan Oil to the hair in this way resolves the problems described above, whilst giving bleached hair all the benefits.

Is Argan Oil good for Bleached Hair

How can I repair Bleached Damaged Hair?

If bleached hair becomes damaged, it’s time for a time-out. Stop any chemical treatments to the hair, keep heat to an absolute minimum and add moisture.

It takes time and, if you want to get your hair back on track, you need to get a little zen.

Take a deep breath and take some time to help your hair recover.

Here’s what I recommend:

How can I Repair Bleach Damaged Hair

  1. Get a hair cut. If your hair is badly damaged, getting rid of dry, damaged ends will stop the damage riding up the hair shaft. If your hair is damaged and falling out, you may need a radical rethink. Talk to a professional stylist about the best style options to make hair look thicker.
  2. Use Restore and Shine Hair Masque twice a week for two weeks. After that initial period, use the hair mask once a week every week to improve moisture and elasticity. Condition your hair every time you shampoo.
  3. Reduce heated styling. Use a hairdryer on a low setting and avoid using any other heated styling appliances. If you can, let your hair air dry.
  4. Use leave in conditioners before styling, and you can give hair an extra moisture boost in between washes.
  5. Give your hair the space to recover and take professional advice before colouring or bleaching again.

So there you have it. A little bit of extra love goes a long way in helping you to care for your bleached hair.

I’ve summarised the key points below:

Care for Bleached Hair

How to Take Care of Bleached Hair: Summarised

  • Deep condition bleached hair every week.
  • Keep bleached hair clean and always condition after shampooing.
  • Get regular trims and keep on top of dry ends for bleached hair.
  • Use leave in conditioner to add moisture to bleached hair when styling.
  • Cut down the heated styling for bleached hair and keep the hairdryer on a cooler setting.
  • Add moisture to bleached hair by choosing products that have nourishing ingredients.
  • Argan Oil is nourishing for bleached hair, but, watch out for application. Don’t go too heavy on the oils.
  • Don’t overlap the bleach, touch up the roots only and avoid over-bleaching the hair.

Do you have a question about caring for your Bleached Hair?

Bleached Hair: Freqently Asked Questions

During my years in hairdressing, bleached hair has always been a hot topic. As a result, I get tons of questions, and I thought it might be useful to share some of the most common questions on how to take care of bleached hair.

How to Take Care of Bleached Hair: Frequently Asked Questions

Why is my bleached hair breaking off when wet?

As we’ve already discussed, the process of bleaching opens the cuticle of the hair. It leaves hair weaker.

Because the hair structure is more fragile when wet, this is a double whammy for bleached hair.

It isn’t to say that you shouldn’t cleanse and condition your hair; your hair doesn’t break because it’s wet.

Often it’s an accumulation of subjecting your hair to all the usual suspects that cause damage to your hair; from excessive heated to styling to washing hair too vigorously.

It’s a question of thinking about how can you reduce your hair’s exposure to the things that cause damage.

So, in this situation, ask yourself the following questions. It will help you to understand when you expose your hair to damage.

7 questions that will help you understand your hair’s damage exposure

  1. Am I over-lapping the bleach on the ends of my hair?
  2. How am I styling my hair? Am I using excessive heat?
  3. Am I brushing and combing my hair when wet?
  4. Am I gentle when I shampoo and condition my hair?
  5. How am I drying my hair? Am I rubbing too vigorously with a towel, or, am I gently squeezing the water from my hair?
  6. Am I adding enough moisture to my hair with conditioner and deep conditioner?
  7. Am I getting regular trims to get rid of dry ends?

Depending on the severity of the damage, it might be time to take time out from bleaching.

At this point, I strongly recommend you get advice from a professional hair colourist.

Taking action to add moisture to your hair, getting regular trims and avoiding excessive heat will also help.

Can you bleach over bleached hair?

No. It’s a surefire route to hair breakage. I can’t emphasise this enough.

Getting your hair treated by a professional hair colourist is the best way of avoiding hair breakage.

My advice? Find a good salon, book a consultation to discuss your hair goals and spend some time with your colourist to discuss the best option for your hair.

Does bleaching damage your hair forever?

The short answer to this is, yes. Once you open the cuticle of the hair, the hair is effectively damaged.


That doesn’t mean your hair can’t look and feel healthy and shiny.

The job of a deep conditioner is two-fold. Firstly, it restores the moisture to your hair. Secondly, it smoothes the cuticle so that your hair has a smoother, silkier touch.

As a result, when the outer cuticle scales are flat and smooth, light bounces off the hair, and you get a beautiful shine.

Add moisture to bleached hair

Why has my bleached hair turned yellow?

As we’ve discussed, the process of bleaching removes the pigment of the hair, and, the hair is susceptible to picking up dirt from the atmosphere.

Think about the discolouring of your favourite white shirt over time; it’s not dissimilar.

If you have very dark hair, the bleaching process may leave hair with a more yellow tone.

You can deal with yellowing bleached hair with toners; it’s essential to get a professional colourist to bleach your hair.

Not only will they be able to help you keep your hair in better condition, but they can also adjust the bleaching process to get the right colour for you.

How long does it take for bleached hair back to normal?

When I get this question, it’s because of damage from over-bleaching. Firstly, it depends on the individual, not just your hair but the actions you take.

So, in a scenario like this, I would generally recommend taking at least 3 to 4 months off chemical treatment.

During that time, to get the best results, I recommend concentrating on regular deep conditioning, along with leave-in conditioners; focus on being as gentle with your hair as possible.

So, keeping heated styling to a minimum; straighteners are a big no-no at this point, choose the coolest setting on your hairdryer and reduce drying time when styling.

How do I make bleached hair soft and silky?

For soft and shiny bleached hair add moisture. I know that sounds simple, but it is; regular conditioning, deep conditioners and leave-in conditioners. Take a look at my section How Do you Make Bleached Hair Shiny? for more tips.

Is it normal to lose hair after bleaching?

No, you shouldn’t be losing hair after bleaching. Seek professional advice.

OK, we’ve covered a lot of ground on the subject of how to take care of bleached hair. If you’ve found this useful, take a look at my blog on hair elasticity.

I’ve included a case study on elasticity for bleached hair which may be of interest. Plus, take a look at some of the recommended reading below.

Recommended Reading

Tips to reduce heated styling in our blog, Hair Styling Tools – 8 Reason to love Velcro Rollers

Find out how you can add moisture to bleached hair as you style with our blog, Leave in Hair Conditioner: We Give you the Heads Up

Test the elasticity of your hair. Read our blog, Hair Elasticity: Do the Stretch Test

Find out how to take care of bleached hair with an avocado hair mask in our blog, Deep Conditioner: Avocado Hair Mask

About the Author

Norris Ogario is founder and Creative Director of Ogario London. Developed in his London salon, the Ogario London haircare products reflect his belief that hydration is the key to fixing most hair problems. Hydrated hair can be styled with ease. Plus, hydration leaves hair shiny and healthy. Norris has over 35 years of hair know-how. With expertise in all hair types; from dry hair to fine or grey hair, from frizzy to damaged or bleached hair, curly hair and afro hair, Norris offers his expert advice.

Shop for Bleached Hair

I take a holistic approach to healthy, shiny hair. I believe in eating foods that provide nutrients for the hair and scalp, whilst at the same time using good quality hair products that get moisture right to the core of the hair. Because, when it comes to hair products, I believe that, in addition to regular cleansing and moisturising, weekly treatments with Restore and Shine Hair Masque is absolutely essential to improving the moisture and elasticity of hair.

How to Take Care of Bleached Hair: Add Shine to Bleached Hair with our Leave In Conditioner.

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