Sugar Beet is a favourite ingredient in our mission to banish dry hair. As a key ingredient in our Styling Mist for Natural Hold and a Glossy Finish, it gives hair a massive moisture boost.
We believe that hair needs to be hydrated in order to be healthy and shiny. In fact, hydrated hair is much easier to style. When hair has moisture its easier to get a good finish and it holds its shape for longer. So as a natural moisturiser, Sugar Beet is the perfect ingredient to hydrate dry hair.
However, Sugar Beet has more up its sleeve! Sugar Beet doesn’t just moisturise, it also helps increase the water retention of hair fibres. This means that hair holds moisture for longer. This is particularly important when you think of all the environmental factors that can make hair dry; from the sun, to wind, from pollution to central heating. But you’ll notice the difference when you style with our Styling Mist for Natural Hold and a Glossy Finish. Hair stays hydrated and shiny in between washes.
Sugar Beet also has protective qualities for the hair. The extract from the Sugar Beet is highly purified giving it the ability to protect against damage and dehydration. Again this moisture gives our styling mist long-lasting effects, making even dry hair shinier and easier to manage for longer.
Style without Compromise
We discovered the moisturising properties of Sugar Beet when we were developing our styling range. Having talked to many customers about styling products, it was clear that they wanted products that wouldn’t leave the hair dry or sticky. They wanted control and hold but without compromising on movement. Most of all they wanted styling products that wouldn’t make hair dull.
We spent two years developing the range in our hair salon. We tested the formulations until we were completely happy with the results. We set ourselves the challenge of creating styling products that would deliver results without compromising the health of the hair.
We think developing and testing new products is always an exciting process. When we worked with the formulation that was to become our Styling Mist for Natural Hold and a Glossy Finish, we were amazed by the results. Hair that was coarse and dry became soft and silky. Difficult to manage, no problem. It was possible to create a sleek, glossy finish even with the most challenging hair.
We partnered Sugar Beet with frizz-reducing Honey and conditioning Tamarind in our Styling Mist for Natural Hold and a Glossy Finish. We love that this mist gives hair a natural looking hold and a super-shiny finish. Plus it has the added benefit of reducing drying time.
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