We thought long and hard about what went into our products. Read on to learn more about the ingredients we chose and why.
Otherwise known as panthenol, pro-vitamin B5 is a plant-derived emollient, prized for its ability to penetrate hair. That means it’s a brilliant ingredient for helping to improve damaged hair and reduce split ends while adding shine and texture. We love the goodness it brings and that’s why we’ve put it in our shampoos, conditioners and hair masque, and plenty of it.
If like us, you’ve always thought of silk as a delicate fabric, then think again. Silk is able to hold 10,000 times its weight in water. We selected silk protein for our unique Protein Protect formula due to its ability to restore moisture balance and form a protective barrier around the hair. Silk’s strength also helps improve its elasticity and resilience.
For hair that’s in need of a boost, soy protein is known for improving manageability, body and shine. It’s a vital ingredient in our Protein Protect formula – when blended with silk protein, pro-vitamin B5 and the active ingredients in our Revive and Shine range, it helps improve vitality that goes right down to the roots for full and glossy hair.
The extract from its seed is used in cosmetics and is known for its benefits to skin, helping improve tone as well as hydrating and smoothing. This got us thinking – if it’s such a great emollient, why wouldn’t we use it in our hair products? So we did. We’ve combined it with marshmallow to great effect in our moisturising conditioner, helping to tame tangled locks and leave hair hydrated and shiny.
In our Hydrate and Shine Shampoo, we’ve blended wheat protein – known for increasing the hair’s ability to maintain and receive moisture – with silk protein, pro-vitamin B5, moringa seed and honey to create a wonderfully hydrating formula that helps replenish dry and colour-treated hair.
Extract of the horsetail plant is great for helping to stimulate the scalp for good condition - a healthy scalp is essential for healthy hair.
Honey is a dream ingredient for dry or colour-treated hair. Known for leaving the hair easy to comb, supple, soft and shiny we had to have it in our Hydrate and Shine Shampoo and are delighted with the results.
Used in our Revive and Shine Shampoo and Restore and Shine Hair Masque, nettle is a good source of iron, protein and other minerals – it’s been used as a tonic for hundreds of years, nourishing and boosting the circulation needed for a healthy scalp. Nettle stimulates hair growth and improves its quality thanks to two vital nutrients – vitamins A and D.
Well known for its anti-inflammatory properties, aloe is great for soothing the scalp. We love its restorative qualities and in our Restore and Shine Hair Masque it plays an important role in strengthening hair.
This plant’s protein is primarily used in skin care for its conditioning properties. Our view is that if it’s good enough for skin, it’s good enough for hair and so we’ve used it in our Revive and Shine Conditioner – we think it works wonders.
Versatile lavender – so good we used it twice. We think it’s such a winning ingredient that we’ve used its extract in our Restore and Shine Hair Masque and lavender essential oil in our Hydrate and Shine range. Not only can this plant’s incredible healing properties be used to repair damaged hair, it is wonderfully calming.
Extract from the leaves of the African baobab tree is used in hair care to provide volume, soften and smooth. We’ve combined it with nettle and rooibos in our Revive and Shine Shampoo to create an energy-boosting blend for your hair and scalp.
The nutritious moringa seed has deep moisturising properties, helping put life back into dry or damaged hair. It conditions the skin too, leaving your scalp rejuvenated. And as if that weren’t enough, moringa is also a powerful antioxidant, helping to restore hair and combat damage caused by pollution.
A powerful antioxidant, rooibos helps protect the hair and fight the effects of everyday pollution. Used in our Revive and Shine Shampoo, it helps bring life back to tired hair.
This green wonder is loaded with natural fats that are great for the hair and scalp. Vitamins A, D and E help to protect and strengthen hair, restoring health and shine. Partnering it with the Protein Protect formula in our conditioners and hair masque creates an incredibly nourishing blend that your hair will thank you for.
Playing a starring role in our Restore and Shine Hair Masque, sage softens the hair and works in perfect harmony with the healing benefits of lavender.
This herb offers softening and soothing properties for hair. We’ve combined it with tamarind, giving dry and colour-treated hair as much moisture as we could pack in to our Hydrate and Shine Conditioner.